The Federal Trade Commission (FTC) held a workshop on Wednesday discussing mobile location analytics (MLA), which many retailers, malls, airports and other businesses use to track customer movements within and around retail stores.  MLA companies use wireless technologies to identify and collect consumers’ MAC addresses, which are unique to individual mobile devices and are broadcast whenever a mobile device searches for a Wi-Fi network.

via FTC Hosts Workshop on Mobile Location Analytics & Companies Adopt Code of Conduct.