You Can Win AT&T and Verizon Wireless Customers
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Many small, regional wireless carriers face competition with Verizon Wireless (VZW) and/or AT&T. But in most cases you can be successful in your market if you can take subscribers from these two nationwide providers. But churning customers away from the established operators is, of course, easier said than done.

iGR, a market strategy consultancy, proposes two new research studies to specifically look at how small, rural communications companies can compete directly with AT&T and VZW in rural markets. iGR will field statistically-significant surveys of AT&T and VZW customers in rural markets to understand why they buy from the national operators and what will cause them to churn.

The studies will survey only AT&T and VZW customers in tier 2/3 markets and address a number of issues including:

• Why current AT&T and Verizon consumers buy mobile service from the national providers.
• Demographics of the AT&T and Verizon customers.
• Perception of AT&T and Verizon service compared to competitors and reasons for that perception.
• Strengths and weaknesses of AT&T and Verizon’s service in rural markets.
• AT&T and Verizon products, services and rate plans purchased by rural consumers.
• Triggers that cause AT&T and Verizon customers in rural markets to churn and why.
• Recommendations for rural mobile operators to gain AT&T and Verizon subscribers.

Iain Gillott
President/Founder
iGR

iGR is a market strategy consultancy focused on the wireless and mobile communications industry. Founded in 2000 by Iain Gillott, one of the industry’s leading analysts, iGR researches and analyzes the impact new wireless and mobile technologies will have on industries, the competitive landscape and on a company’s strategic business plan.

iGR’s president and founder, Iain Gillott has been a frequent speaker at RWA produced events, including the 2016 Wireless Symposium.